TAG | Kloof Street
We’re in the process of launching our new Kloof Street range, which include a Chenin blanc and red blend (Mourvedre, Syrah, Carignan), and have just taken delivery of the new labels. Looking lovely!
Kloof Street
In fact, we have loads of labelling going on this week, as we have several orders going out over the next couple of weeks to Holland, Germany, Canada, the UK and USA! Sales are also picking up nicely in South Africa, and with each different market we need different information on our back labels.
Old labels on the left, new label on the right... much better!
In the past we’ve stuck seperate stickers on the back labels with importer information, but have never been happy with this as it looks a bit messy. To overcome this, we’ve had our back labels redesigned so that we can over print importer details on them. We’ve also purchased an over printing machine, and it’s working beautifully!
Progress comes to the Swartland!
South Africa woke up to one of our biggest ever hangovers yesterday (spare a thought for how most Spanish must have felt though!), with the 2010 World Cup successfully completed, and the country having to go back to real life. It almost feels like the depression that hits winemakers at end of harvest, with most of the country not knowing what to do with ourselves!
The Italy vs Paraguay Match we Attended in Cape Town, 2010
Though the Swartland did not experience significantly more tourists during the World Cup, we have certainly benefitted from the added attention that hosting the event has brought to South Africa, and we in the Swartland and at Mullineux Wines have been fortunate with some great coverage in international media, and added business opportunities.
Lets hope we can make the most of it and keep up the momentum!
Back home the art exhibition we hosted in our cellar over the weekend went very well… here are a couple of pics:
Weekend Exhibition
But Is it Art?
A good crowd attended, and was treated to some interesting Performances!
Looking to the next couple of weeks… big news is going to be the launch of our new range of wines called Kloof Street… watch this space!!!
